Why choose Swizzels?

British Values

Swizzels has been making iconic sweets in the heart of the Peak District for decades. We take pride in ensuring that our sweets taste as good as they always have.

Family values

Swizzels was founded by two families back in 1928.  We are proud of our rich heritage and excited for the future.


Our Passion

We want to delight the world with our fun sweets and innovative brands.  Trust, quality and value will always remain paramount

Famous Brands

We are best known as the inventors of Love Hearts, Drumsticks, Parma Violets, Fizzers and Refreshers bars which have all been enjoyed for generations around the world.

What our customers are saying

  • Absolutly fantastic

    Love the personalised Love Hearts for wedding and baby shower. Give 5 out of 5 for service and quality



  • Top quality sweets

    Fantastic quality all round... taste exactly as I remember from childhood.. Will be making regular visits back to Swizzels for more.



  • Great product!!!

    I love love love these!!!! Can't wait to have them as my wedding favours!! Speedy delivery also!! Thanks xx



  • Beautiful

    These are high quality, DELICIOUS, and all-round amazing

    Sweets fan


  • thank you so much

    Thank you so much to Becky, who had been so helpful since I bought the love hearts.

    Laura & Sammy


  • Personalised Message A Lovely Touch

    Personalised message a lovely touch for a gift. Extremely pleased with my purchase and would definitely buy again.

    Veronica Lafferty


  • excellent customer service

    Fast delivery and excellent customer service. Will definitely be ordering again. Thank you.

    Andrew Ditchfield


  • Vegan hamper

    Absolutely lovely customer service, I emailed asking if it possible to have one made for Eid and they kindly made.. Amazing hamper!!



Welcome to the Swizzels online shop where you can buy all our famous sweets direct from our Derbyshire factory. We’ve got jellies, chews, lollies and all the brands you’d expect including Drumstick, Parma Violets and Squashies.

This is also the only place you can order the hugely popular personalised Love Hearts. They’re great for wedding favours, birthdays and even as corporate gifts if you’re looking for something a little bit different.

And of course if you’re planning any sort of candy buffet, we’ve got big bags of all your Swizzels favourites. For great gift ideas look no further than our sweet hampers and personalised sweet jars, which come in a variety of sizes and styles. We even have vegetarian and gluten free sweets for people with dietary requirements.

So what are you waiting for? Jump into the world of Double Dip, Refreshers and all your other Swizzels favourites!